Targeted Advertising Technologies in the ICT Space

Name: Targeted Advertising Technologies in the ICT Space
Author: Christian Schlee

A Use Case Driven Analysis

Specificaties

Paperback, 339 blz. | Engels

Springer Fachmedien Wiesbaden | 2013e druk, 2013

ISBN13: 9783834823953

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Springer Fachmedien Wiesbaden 2013e druk, 2013 9783834823953

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Samenvatting

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

Specificaties

ISBN13:9783834823953

Taal:Engels

Bindwijze:paperback

Aantal pagina's:339

Uitgever:Springer Fachmedien Wiesbaden

Druk:2013

Hoofdrubriek:Reclame en verkoop, Computer en informatica

Inhoudsopgave

Foundations of Targeted Advertising.- Use Case Identification and Description.- Technological Use Case Analysis.- Analysis of Key Building Blocks in Targeted Advertising Technologies.- Business and Legal Aspects of Targeted Advertising.

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