Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Name: Trust as the Key to Loyalty in Business-to-Consumer Exchanges
Author: Tara Ebert

Trust Building Measures in the Banking Industry

Specificaties

Paperback, 198 blz. | Engels

Gabler Verlag | 2009e druk, 2009

ISBN13: 9783834916228

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Gabler Verlag 2009e druk, 2009 9783834916228

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Samenvatting

Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

Specificaties

ISBN13:9783834916228

Taal:Engels

Bindwijze:paperback

Aantal pagina's:198

Uitgever:Gabler Verlag

Druk:2009

Hoofdrubriek:Financieel management, Algemeen management, Organisatiekunde

Inhoudsopgave

Consumer trust as a key to organizational success, relationship of loyalty and consumer trust in business, relevance and conceptualization of clusters for trust interactions, PLS as the preferred approach to structural equation modeling