The Economics of Superstars and Celebrities

Name: The Economics of Superstars and Celebrities
Author: Stephan Nüesch

Specificaties

Paperback, 141 blz. | Duits

Deutscher Universitätsverlag | 2007e druk, 2007

ISBN13: 9783835008496

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Juridisch :

Deutscher Universitätsverlag 2007e druk, 2007 9783835008496

Onderdeel van serie Markt- und Unternehmensentwicklung Markets and Organisations

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Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.

Specificaties

ISBN13:9783835008496

Taal:Duits

Bindwijze:paperback

Aantal pagina's:141

Uitgever:Deutscher Universitätsverlag

Druk:2007

Hoofdrubriek:Personeelsmanagement

Serie:Markt- und Unternehmensentwicklung Markets and Organisations

Inhoudsopgave

Talent, Past Consumption and/or Popularity — Are Outstanding German Soccer Players Rosen or Adler Stars?.- Local Heroes and Superstars — An Empirical Analysis of Star Attraction in German Soccer.- Superstar Earnings in Soccer — Are Voluntary Salary Cap Agreements Self-Enforcing?.- Superstars versus Celebrities — Big Man or Big Name?.- Different Star Strategies in the Media — Why “Manufactured” Celebrities are More Lucrative than “Self-Made” Superstars.- Summary and Outlook.