Meer over Anne Miltenburg

Anne Miltenburg 1 mei 2018 De wereld loopt over van de uitdagingen op sociaal, economisch en milieu gebied. Gelukkig is er een opkomende beweging van ondernemers die hier een antwoord op willen bieden. Lees het volledige artikel

Anne Miltenburg

Brand the Change

Name: Brand the Change
Rating: 4.0 (2 reviews)
Author: Anne Miltenburg

The branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

Specificaties

Paperback, 224 blz. | Engels

BIS Publishers BV | 1e druk, 2017

ISBN13: 9789063694784

Rubricering

Hoofdrubriek : Management

Juridisch : Management

BIS Publishers BV 1e druk, 2017 9789063694784

Vandaag voor 23:00 besteld, morgen in huis

31,99

In winkelwagen

Samenvatting

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.

The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowledge and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.