Make Disruption Work

We have entered a new era of technology-driven disruption, and no industry or sector will be left unaffected. For business, the water is heating up, and if you don’t want to get boiled you’ll need to craft a winning strategy. But how? You don’t have to be a geek-chic millennial, but you do need some new knowledge, and the practical blueprints for its application. That’s what’s in this book

'With outstanding simplicity and deep insights, this book reveals the “how to” of digital disruption.' – Paul Polman CEO, Unilever

'Disruption is on every business leader’s mind. Alexandra Jankovich and Tom Voskes have taken this complex topic and created a very clear, actionable path.' – Wiebe Draijer CEO, Rabobank

'A powerful guide to help navigate disrupted waters. After reading, you feel convinced that, yes, corporates can beat start-ups!' – Franck J. Moison Vice Chairman, Colgate – Palmolive

'Disruption demystified! This book is unique: in a realm of gurus and doomsayers, it offers practical perspectives and a clear manual for every company to master disruption.' – Annet Aris Adjunct Professor of Strategy, INSEAD

'Easy-to-digest, visually appealing, and packed full of useful advice for senior leaders.' – Michael Wade, Professor of Innovation and Strategy, IMD

'Fantastic book!!!' – Menno Antal, Managing Partner, 3i Private Equity

'A must-read for any modern-day business leader.' – Rahmyn Kress, Chief digital Officer, Henkel

'Concrete actions backed by real-world experience, and not just consulting "fluff." SparkOptimus has created a winner!' – Jan Derck van Karnebeek, Chief Commercial Officer, Heineken