CD 1
1. Harper Audio presents: Built to Last
2. That's when Jerry had two brilliant research insights.
3. The best of the best
4. As a preview of our findings,...
5. Clock Building, Not time telling
6. Now I want to come to a second myth
CD 2
1. Another interesting contrast..
2. More than profits
3. Now let's look at a company
4. Hewlett Packard versus Texas Instruments
5. Philip Morris versus RJ Reynolds
6. Core Values
7. Preserve the core/simulate progress
CD 3
1. The drive for progress is never satisfied
2. Big hairy audacious goals
3. Let's look at a relatively small company
4. Cult-like cultures
5. Ejected like a virus
6. The magic of Walt Disney
7. Try a lot of stuff and keep what works
CD 4
1. We chose the word 'evolutionary'
2. We'd like to illustrate this idea
3. The stark contrast at 3M's comparison company
4. Home-grown management
5. Promote-from-within to preserve the core
6. Good enough never is
7. Now let's take a quick look at HP's comparison company
CD 5
1. Building the vision
2. Core Purpose
3. Envisioned future
4. It's in the alignment, not the words
5. First, paint the whole picture
6. Epilogue: Frequent questions
7. The girl scouts changed not only materials
