'Exportmanagement, A European Perspective' voorziet in die grote behoefte aan kennis over exporteren en internationaliseren. Exporteren, als een specifieke vorm van internationaliseren verdient een strategische benadering. Meer
Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. Meer
Contains an introduction that relates the book's stories and examples to contemporary business practices. This title also includes business stories from outside commentators. Meer
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Meer
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer
Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Meer
Inter-Organizational Relations (IOR), the study of Strategic Alliances, Joint Ventures, Partnerships, Networks and other forms of relationship between organizations, is a field of study that has burgeoned over the last four decades, but is fragmented, drawing contributions from a wide variety of disciplines, theoretical bases, and sectoral interests. Meer
Sales is een kernactiviteit van elk bedrijf. Maar, in veel gevallen kunnen de resultaten van een sales-afdeling nog met tientallen procenten worden verbeterd. Meer
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'Lean Six Sigma for Services' speelt in op de behoefte aan een servicegerichte aanpak en legt uit hoe allerlei soorten bedrijven Lean Six Sigma instrumenten kunnen gebruiken in het dienstverleningsproces. Meer
WHAT ARE THE ODDS YOU'LL WIN THE LOTTERY?
How long will your kids wait in line at Disney World?Who decides that “standardized tests” are fair?Why do highway engineers build slow-moving ramps? Meer
Manufacturing Planning & Control for Supply Chain Management, 6e by Jacobs, Berry, and Whybark (formerly Vollmann, Berry, Whybark, Jacobs) is a comprehensive reference covering both basic and advanced concepts and applications for students and practicing professionals. Meer
In 'Brand Sense' onthult Martin Lindstrom wat 's werelds meest succesvolle merken anders doen - samensmelting van gevoel, smaak, geur, beeld en geluid - met schrikbarende resultaten. Meer
While Lean practices have been successfully implemented into the process industry with excellent results for over 20 years (including the author’s own award winning example at Exxon Chemical), that industry has been especially slow in adopting Lean. Meer
'Focus' beschrijft hoe u identificeert wat het belangrijkst is, hoe u uw energie moet verdelen en hoe u zich zonder afleiding kunt richten op de taken die u succesvol maken. Meer
Execution getting things done –made easy and effective with simple, proven project management tools.
Following on the huge success of the author′s previous works, The One–Page Project Manager for Execution gives business leaders the means they seek for greater success. Meer