In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising.  Meer

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.  Meer

In recent years, digital development has accelerated and digital turbulence is the new normal. So, it’s time for a synthesis, time to bring stability to that turbulence: what have we learned?  Meer

De klassieke oude verkooptechnieken waarmee we zo bekend zijn, werken niet meer. Met cold calling komt u nergens, met deur-tot-deur verkopen schiet u niets op en de meeste consumenten van deze tijd worden niet warm van de meeste traditionele teksten en verkooptechnieken.  Meer

In 'The Human Side of Digital Business Transformation', veteran emerging technology expert Kamales Lardi delivers an essential and practical exploration of the real-world implementation of digital transformation.  Meer