International Marketing: Emerging Markets

1. Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector
2. Innovation Platforms for Emerging Consumers: Spinning the Wheel of Retailing in Latin America
3. Fuelling India's Retail Boom – What Should Be the Right Policy?
4. Fashion retailing in China: An examination of its development and issues
5. Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
6. The impact of brand credibility and brand personality on purchase intention: An empirical study in China
7. Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
8. Examining the determinants of interfunctional coordination and export performance: An investigation of Brazilian exporters
9. Differences between high- and low-performing exporting firms in a developing country
10. Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory
11. A comparative study of location choice for overseas R&D investment of TNCs: An empirical study of the United States and Japan based on panel data
12. Cross-cultural communication: East vs. West