Cross-Industry Innovation Processes

1. Introduction
1.1 Motivation and Practical Relevance
1.2 Existing Research
1.3 Objective and Boundaries
1.4 Research Approach

2. Theoretical Background
2.1 Product – Service and Physical Good
2.2 From Invention to Innovation
2.3 Innovation Processes and Open Innovation Approaches
2.3.1 Generations of Innovation Process Models
2.3.2 Phases, Differentiation and Practical Integration
2.4 Cross-Industry Innovation
2.4.1 The ICT Industry and its R&D Characteristics
2.4.2 Collaboration in Innovation Projects

3. Methodology
3.1 General Considerations
3.2 Selection of Cases
3.3 Data Collection Method
3.4 Design of Guideline
3.5 Realization of Data Collection
3.6 Data Analysis

4. Within-Case Analysis
4.1. Telco-Energy-Industry Service Innovation Project
4.2 Telco-Automotive-Industry Service Innovation Project
4.3 Telco-Health-Industry Service Innovation Project

5. Cross-Case Analysis
5.1 Market and Industry Specifics and Commonalities
5.2 Innovation Project Characteristics
5.2.1 Structure and Management
5.2.2 Process Phases
5.3 Cross-Industry Collaboration
5.4 Organizational Environment
5.4.1 Traditional Resource Allocation
5.4.2 Organizational and Procedural Changes took place
5.4.3 Environmental Rigidity
5.4.4 General Conditions

6. Analysis and Discussion of Findings with Existing Literature
6.1 Market and Industry
6.1.1 Innovation Speed and Approach
6.1.2 Commercialization and Customer Acceptance
6.2 Innovation Project
6.2.1 Pilot Customer and/or Innovation Partner
6.2.2 Innovation Project Phases and Activities
6.2.3 Project Management
6.3 Cross-Industry Collaboration
6.3.1 Partner Selection
6.3.2 Contractual Structures and Trust
6.3.3 Methods and Tools to Improve Collaboration
6.4 Organizational Environment
6.4.1 Processes and Structure
6.4.2 Incentive and Support Systems

7. Practical Strategic Implications
7.1 Conduction of Cross-Industry Service Innovation Projects
7.1.1 Practical Process Model for Telecommunication Companies
7.1.2 Parallel and On-going Activities
7.1.3 Overarching Project Structure and Management
7.2 Organizational Preconditions and Requirements
7.2.1 Located within the Company’s Structure
7.2.2 Companies processes
7.3 Collaboration Fit
7.3.1 Mindset and Organizational Conditions
7.3.2 Common Preconditions and Project Structure
7.3.3 Harmonization and Intensity of Collaboration
7.4 Portfolio Expansion
7.4.1 Transfer and Anchor of Innovation
7.4.2 Self-Concept, Strategy and New Services
7.5 Overall Considerations in Practical Realization
7.5.1 Impact and Interdependency within the Telco Organization
7.5.2 Transferability – Deliberations for Potential Partners

8. Impact on Existing Theoretical Innovation Process Models
8.1 Requirements for Theoretical Innovation Models
8.2 Propositions for Theoretical Innovation Process Models
8.2.1 Extended Fuzzy Front End
8.2.2 New Explicit Phase in the Innovation Process
8.2.3 Sequential Phases and Parallel Activities
8.2.4 Innovation Network – Additional Components
8.2.5 Innovation Network – Characteristics

9. Conclusion
9.1 Practical Contributions
9.2 Theoretical Contributions
9.3 Limitations and Further Research

REFERENCES
APPENDIX
I. Interview Guideline