The Death of Average

How is it possible to build an extraordinary organization if you think and act like everyone else does?

This book is a wake-up call for leaders who are tired of mediocrity disguised as progress. Misha, drawing on years of work with global corporations and growth ventures, dismantles the comforting myths of modern leadership – from “psychological safety theater”, the cult of short-term happiness and “motivation” to “servant leadership” – and replaces them with a framework for real performance, real accountability, and real growth.

This book challenges leaders to rethink what it means to care, lead, and grow. It argues that high performance isn’t about new tools, slogans, or “culture hacks”. It’s about the relentless development of competence, ownership, and purpose – the hallmarks of what the author calls the 10x Leader.

This book tears down the comforting illusions of modern leadership and replaces them with the raw logic of what truly drives performance:
- Caring not by indulgence, but by responsibility.
- Candor over comfort.
- Accountability over excuses.
- Outcomes over activity.
- Perseverance over pleasure.

If you’re ready to trade comfort for consequence, noise for clarity, and theory for practice – this book will show you how to bring life back into leadership, and leadership back into life.

Forget fairy dust – this is leadership without the filters.