The Price is Wrong

Foreword
Acknowledgements
About the Author

Part One Background
Chapter 1 Introduction: 'Play fair or I quit!'
Chapter 2 History: 'A 'just' price is not God-given!'

Part Two Model
Chapter 3 Model: 'Now I'm not just annoyed, I'm furious!'
Chapter 4 Norms: 'That's wrong, and we all know it!'
Chapter 5 Emotions: 'You're not being fair and I hate you!'
Chapter 6 Expectations: 'That price is a rip off!'
Chapter 7 Outcomes: 'You should get what you pay for!'
Chapter 8 Attributions: 'The seller is to blame!'
Chapter 9 Process: 'Ya gotta play by the rules!'
Chapter 10 Punishment: 'Revenge is sweet!'
Chapter 11 Power: 'Beware a customer wronged!'
Chapter 12 Trust: 'Fair price? I doubt it!'

Part Three Applications
Chapter 13 Modifications: 'Sorry The rules have changed!'
Chapter 14 Tipping: 'Just don't stiff the waiter!'
Chapter 15 Discrimination: 'It's unfair to charge me more than others!'
Chapter 16 Negotiations: 'Split the difference That's fair!'
Chapter 17 Taxes: 'Paying taxes is as American as disliking taxes!'
Chapter 18 Culture: 'But I never ordered any bread!'
Chapter 19 Strategy 'So how can a company price fairly?'

Appendix A The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
Appendix B Price Fairness
Notes
References